Privacy Policy

Last updated on: November 17, 2025

This website, located at https://www.advice-fp.com/ (hereinafter: the “Site” or “Website”), is operated by Advice Fp.
Pension Insurance Agency (2015) Ltd., H.P. 515234433 (“the Company”, “the Site Operator”, “we”, “us”). This Privacy Policy will detail how
we use the information collected about you (“the User”, “you”, “your”, “customer”) when using the Site or the Service (as defined in the Terms of Use), with whom
we share the information and what your rights are in relation to the information. The Policy also includes information on the use of Cookies. 
The Privacy Policy forms an integral part of the Terms of Use of the Site [link]. Before using the Site or providing personal information to the Company, please ensure that you have read
the Privacy Policy terms carefully and that you understand them.
This Privacy Policy has been prepared in the masculine form for convenience, but is addressed equally to all genders.
This Privacy Policy applies to any data we collect about you that identifies or allows you to be identified directly or indirectly (such as your name, email address,
ID number, payment details, etc.), as well as any information that constitutes “personal information” and/or “particularly sensitive information” as defined in the Privacy Protection Law,
5741–1981, including any data or information that you provide proactively on the Site in accordance with the purpose of your inquiry, and/or information received about you from third parties,
as part of the Service operated by the Site, including the Ministry of Finance, the Pension Clearing House, the “Insurance Mountain” system or institutional bodies, after receiving your consent. 

  1. General
    1. The user is aware that there is no legal obligation to provide personal information, and that providing such information is done voluntarily. However, the user is aware that without providing the user’s details, the Site Operator will not be able to provide the requested service, or the ability to use the Site or parts thereof may be restricted, as applicable.
    2. Personal information provided about another person: to the extent that you use the Site for another person, you declare and undertake that you are authorized and have obtained all required consents under applicable law to perform actions for that person and to provide the Site Operator with their personal information, and that you have informed that person of the terms of this Privacy Policy.
    3. By providing personal information on the Site, the user declares that the information provided is true, accurate, and belongs to them or to another person for whom the information was lawfully provided.
  2. Collection of Personal Information

    When using the Site, the Site Operator collects information provided by you on the Site, including information regarding how the user uses the Site and information you voluntarily provide as part of the Service. The type of personal information provided and/or collected may vary depending on the purpose for which you contact us. The personal information collected as a result of your use of the Site may also vary depending on how you access the Site (e.g., desktop or mobile device).

    1. Information you submit through the website

      1. Personal information provided during registration or authentication for the “Personal Area”, for the purpose of receiving information, data and inquiries regarding insurance policies and savings channels registered in your name, including first and last name, email address, phone number, date of birth and ID number.
      2. Personal information submitted via the contact form on the Site, including name, email address, phone number and any additional information you choose to provide. The Company will use this information to contact you and respond to your inquiry. Any information entered in free-text fields will be transferred “as is”.
      3. Personal information provided during communications with us, including correspondence via email, phone, business WhatsApp or any other communication channel.
      4. Personal information provided when registering for the mailing list, including full name, email address and phone number.

        If you consent to receive updates and/or marketing materials, you agree that the Company may send promotional and/or marketing materials from time to time via email, SMS or WhatsApp. Such messages may constitute advertising under the Communications (Telecommunications and Broadcasting) Law, 1982. You may opt out at any time by contacting service@advice-fp.com.

    2. Personal information received from third parties

      As part of the Service and subject to your consent, we may receive personal information about you from third parties such as governmental or institutional bodies. Responsibility for the accuracy of such information rests with the source providing it.

    3. Information collected through cookies or similar technologies

      We collect technical and usage data through cookies and similar tools, as detailed in Section 5 below.

  3. Purposes of Using Information
    1. The information will be used for the following purposes:
      • Management and operation of the Site.
      • Providing services, including financial analysis and insurance offers.
      • Information security, fraud prevention and identity verification.
      • Communication with users regarding products and services.
      • Sending marketing materials, newsletters and updates.
      • Compliance with legal obligations.
      • Protection of legal rights and legitimate interests.
      • Creation of aggregated or anonymized data for analytics and improvement.

      Marketing communications may be discontinued at any time by contacting service@advice-fp.com.

  4. Disclosure of Information to Third Parties

    We may share personal information with third parties in Israel or abroad, including jurisdictions with a lower level of data protection, as detailed below:

    1. Service providers, subcontractors and consultants.
    2. Governmental or institutional systems with user consent.
    3. Affiliated companies.
    4. Legal authorities if required by law.
    5. Business restructuring or transactions.
    6. Third-party tool providers used as part of the Service.
  5. Use of Cookies
    1. Cookies are used for analytics, security, marketing and user experience optimization.
    2. Cookies collect technical and usage information such as pages visited, duration and device type.
    3. You may disable cookies via browser settings, which may affect Site functionality.
    4. Cookie usage details are listed below:
    Cookies Usage Duration Type
    NID Stores preferences and user data to personalize ads and content across Google services. Also helps
    remember user settings like language, search filters, and ad preferences.
    ~ 183 days Advertising / preferences (Google)
    AEC Google Ads/Account cookie ensuring requests are from legitimate users, preventing spam. Persistent Advertising / tracking (Google Ads)
    DV Used to collect information about how the end-user uses the website and any advertising they may have
    seen before visiting the site. It helps personalize ads and improve ad targeting.
    ~ 1 day Advertising / tracking (Google Ads)
    APISID Used by Google to store user preferences and profile information when the user is logged into their
    Google account and interacts with embedded Google services.
    ~ 380 days Advertising / tracking (Google)
    SAPISID Used to identify signed-in Google users, store user preferences, and personalize ads and content based
    on the user’s Google account profile.
    ~ 380 days Advertising / tracking (Google)
    SSID Stores user preferences and service-related information, including language, number of search results
    per page, SafeSearch settings, and ad personalization data.
    ~ 380 days Advertising / tracking (Google)
    HSID Used for security, specifically to protect user data from unauthorized access and to verify digitally
    signed and encrypted user ID information. It helps prevent fraudulent logins and ensure that only
    legitimate users can access Google services.
    ~ 380 days Advertising / tracking (Google)
    SID Used for authentication and security, verifying the Google user’s identity and protecting login sessions
    from malicious activity.
    2 years Advertising / tracking (Google)
    rc::a This cookie is set by the Google reCAPTCHA service to identify bots to protect the website against
    malicious spam attacks.
    Persistent Security / bot-detection (Google reCAPTCHA)
    rc::c This cookie is set by the Google reCAPTCHA service to identify bots to protect the website against
    malicious spam attacks.
    Session duration Security / bot-detection (reCAPTCHA)
    SIDCC Provides additional security to protect a user’s session and account data from attacks such as
    cross-site request forgery (CSRF) and other forms of misuse.
    ~ 1 year Security / traffic trust (Google)
    _cfduid Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining
    session consistency and providing personalized services.
    Persistent Third-party tracking / analytics
  6. Links to Third-Party Platforms

    The Site may contain links to third-party platforms. The Company is not responsible for their privacy practices.

  7. Data Retention
    1. The Site Operator uses reasonable security measures to protect personal information.
    2. Personal information is retained as long as necessary for legal or legitimate purposes.
  8. Your Rights

    You may request access, correction or deletion of personal information by contacting service@advice-fp.com.

    Requests will be handled in accordance with applicable law.

  9. Changes to the Privacy Policy

    We reserve the right to update this Privacy Policy at any time. Changes take effect upon publication.

  10. Any questions regarding this Privacy Policy may be sent to: service@advice-fp.com

    Details of the controlling shareholder in the database: Advice FP Pension Insurance Agency (2015) Ltd., H.P. 515234433

    Address: 6 Efal St., Petah Tikva
    Phone number: | 074-7355255